Student Application Website Focused on Lead Generation
This project focused on building a student application platform designed to capture
and qualify international leads. The goal was to create a clear and structured
experience where students can explore options and submit inquiries without friction.
The Challenge
The existing system lacked clarity and failed to convert visitors into inquiries.
There was no clear journey, weak trust signals, and no structured pages guiding
users toward taking action.
- Low lead conversion
- Poor user flow
- Weak trust signals
- No structured pages
- Poor mobile experience
- Slow performance
Results
After redesign and optimization, the platform achieved a significant improvement in
performance. Lead conversion increased and user engagement improved through a
clearer journey and better structured content.
80%
Lead Conversion
50%
Engagement
2x
User Retention