Optimizing Discovery and Checkout Experience
This project focused on improving how users discover products and complete
purchases. The goal was to reduce friction across the store and increase completed
sales.
The Challenge
Users were dropping off before checkout completion. Product discovery lacked
clarity, navigation was weak, and the overall buying flow created unnecessary
friction.
- High cart abandonment
- Poor navigation
- Weak checkout flow
- Product visibility issues
- UX friction
- Low retention
Results
After optimizing the store structure and checkout journey, the platform achieved
better product discovery, reduced drop offs, and stronger checkout performance.
80%
Sales Growth
35%
Cart Abandonment Down
1.8x
Checkout Efficiency